Retail and e-commerce
Marketplace order net contribution
Compare one online order sale with product, shipping, advertising and entered marketplace fees.
Your inputs
Complete the fields for your selected method. Zero means intentionally zero, not unknown. Currency selection labels amounts; it does not convert exchange rates.
How this calculation works
order contribution = item sale + delivery collected - discount - product cost - shipping cost - advertising - fee base × rate - fixed fee
Fee basis varies by marketplace, category and country. Enter the actual fee base, including any tax on which the platform charges fees if applicable. No current platform fee schedule is supplied. Do not add processing or advertising fees twice. Use your own records for the same scope and period. Example figures are illustrative, not industry benchmarks. Results exclude income taxes and any cost you have not entered. Check the result before pricing work or committing resources.
What information do I need?
Use records for the same job, equipment or accounting period. Only the fields for your selected entry method are required. An unknown amount is not zero.
Input definitions and where to find them
- Item sale amount before discount (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Delivery amount collected from buyer (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Seller-funded discount (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Product cost for the order (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Shipping label and packaging cost (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Advertising allocated to this order (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Actual amount subject to the entered fee (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
- Marketplace percentage fee (%): Enter a percentage from your records or an explicitly chosen scenario. No typical or recommended rate is supplied.
- Fixed fee and other order charges (selected currency): Use a supplier quote, invoice, payroll record or allocated cost for the exact job or period named here. Include this amount only once.
Use the Where to find this value controls beside the inputs for available work-it-out helpers. Estimates remain your assumptions; a helper does not verify the source figures.
Worked example
Example amounts use US dollars (USD).
Example answer: Order contribution after entered costs is $30.60 for the illustrative inputs below.
Example inputs
- Item sale amount before discount: $100.00
- Delivery amount collected from buyer: $5.00
- Seller-funded discount: $10.00
- Product cost for the order: $35.00
- Shipping label and packaging cost: $12.00
- Advertising allocated to this order: $5.00
- Actual amount subject to the entered fee: $95.00
- Marketplace percentage fee: 12.00 %
- Fixed fee and other order charges: $1.00
- Order contribution after entered costs
- $30.60
- Net receipts before marketplace fees
- $95.00
- Entered marketplace fees
- $12.40
- Contribution share of net receipts
- 32.21 %
These illustrative values are not recommended rates or industry averages. Replace every example input with your own figures.
Use the result well
Compare one online order sale with product, shipping, advertising and entered marketplace fees. Inputs come from your own records and stated assumptions; no rates or legal limits are looked up.
Keep inputs on the same scope and time basis. Calculations retain precision internally; displayed values generally round to two decimal places, with extra precision for very small values and whole-unit rounding where required. Economic comparisons describe your supplied assumptions and do not guarantee future results.
This tool provides business arithmetic. It does not approve engineering designs, establish legal or tax treatment, select equipment or certify safe operating conditions.